The Rollback One
No screen.
No filter.
No going back.
A fully digital camera built like it's still 1998. Point, shoot, and wait — there's nothing to check on the back, because there is no back to check.
Why we killed the screen
Three reasons the Rollback doesn't have one.
01 / LENS
You shoot the moment, not the review
No screen means no chimping. You take the photo, you look up, and you stay in the room.
02 / TIME
Less time worrying about the perfect photo
There is no such thing as the "perfect" image.
03 / SURPRISE
The anticipation of seeing your images
The same feeling when waiting for your film to be developed, the anticipation is just as good as seeing the final image.
The Rollback manifesto
Photography got too easy to check and too hard to feel.
We built the Rollback for the walk home, the road trip, the wedding you didn't want to work at.
RAW - UNEDITED PHOTOS
Using our "Retro" filter - Our personal favourite from the rollback one
4 In-Built Filters
Choose - Aim - Shoot - All Unedited Images
